1xBet has launched the 1xCare program to strengthen player protection and advance responsible gaming principles. The initiative introduces a multi-stage framework for monitoring gambling behavior and delivering user support.
Program Focus and Oversight
The project operates across four primary areas. These include behavioral research focused on addiction risks, educational campaigns regarding responsible play, and the implementation of detection systems for early identification of risky activity. Additionally, the program will expand psychological assistance services for users.An advisory committee will be established to coordinate efforts with regulatory bodies and industry researchers. Simon Westbury, serving as the chair of 1xCare, stated that the program aims to increase transparency and safety within the gambling sector. The information was reported by iGaming News.