Belgium has implemented restrictions on online casino advertising. Affiliate websites whose primary focus does not involve gambling must now discontinue promotional campaigns for casino operators.
The measure applies to digital publishers and affiliate networks across the country. Sites that operate outside the gambling sector are required to remove casino advertisements from their platforms. This adjustment modifies how affiliate programs distribute promotional content within the Belgian market.
Compliance Requirements for Publishers
Affiliate operators must update their placement agreements to meet the current criteria. Publishers maintaining dedicated gambling sections may continue participating in casino promotion programs, while general content portals must withdraw related advertisements. The updated guidelines apply to all registered affiliate networks operating in the region.