Booming Games has extended its activation partnership with Hollywoodbets for the upcoming Durban July racing event. The agreement, announced on June 30, marks the second consecutive year of collaboration between the two companies.
The event takes place later this week in Durban. Booming Games will operate a dedicated activation zone featuring interactive displays and visitor engagement activities. The setup continues the format established during the initial collaboration, focusing on hands-on product demonstrations and promotional materials.
As activation partners, Booming Games supports the official branding and on-site entertainment program for the race day. The renewed arrangement expands the company's visibility within the South African market while aligning with Hollywoodbets' event sponsorship strategy.