The Council of State in Colombia has suspended marketing budget restrictions previously enforced by Coljuegos on domestic online gambling operators. The ruling removes the financial caps that regulators had placed on promotional spending for licensed platforms.
Regulatory Review of Advertising Limits
Coljuegos originally established the advertising caps to standardize promotional practices across the national iGaming market. The Council of State examined the regulatory measures and ordered the suspension of the budget limits. Licensed online operators are now permitted to manage promotional expenditures without the earlier financial constraints.The decision allows local betting and casino providers to adjust their marketing strategies while the administrative review remains open. Coljuegos continues to monitor operator licensing compliance during this interim period.