Everton FC has renewed its commercial agreement with offshore betting operator Stake, moving the sponsor’s branding from the front of the match shirt to the sleeve. The repositioning aligns with the upcoming Premier League restriction on front-of-shirt gambling advertisements.
The club’s sponsorship arrangement with Stake continues under the updated visual placement. Stake operates outside the UK regulatory framework, which previously allowed its logo to appear on the primary chest panel. The sleeve location now serves as the main on-pitch visibility zone for the betting partner.
League Sponsorship Regulations
The Premier League’s forthcoming sponsorship rules will prohibit gambling operators from occupying the front chest area of match kits. Clubs across the division are adapting their commercial layouts by utilizing sleeve panels, training apparel, and stadium assets to retain existing betting partnerships. The information originates from official club announcements and Gambling Insider.