Google is widening the geographic scope for authorized buyers to run online gambling advertisements. The company will simultaneously implement stricter certification procedures for gambling advertisers.
Market Expansion for Authorized Buyers
The updated policy allows approved partners to promote gambling services across additional regions where digital ad placement was previously restricted. Authorized buyers will gain access to new market segments while operating under the same compliance framework. The change extends the reach of verified gambling campaigns without altering the core approval workflow.Enhanced Verification Procedures
Alongside the geographic expansion, Google is reinforcing its verification process for gambling campaigns. Advertisers must now complete enhanced certification checks before their campaigns are approved for publication. The stricter standards aim to ensure consistent compliance across all participating markets.The update was reported by iGaming Express.