iGaming marketers have resumed mass spam campaigns on the VKontakte social network. Operators are using automated systems to invite users to chat groups and promote casino bonuses.
Spam Mechanics and Content
The current strategy involves adding users to group chats without their consent. Spammers tag these users to ensure promotional messages remain visible at the top of the feed. The content primarily consists of screenshots of slot machine wins and descriptions of casino terms.
Profile Acquisition and Targeting
The accounts used for these campaigns are not newly created fakes. Evidence suggests they are older, abandoned profiles purchased at low prices on secondary markets such as Funpay. The selection process appears random, as users with no prior interest in gambling or relevant community subscriptions are also targeted.
One active promotion highlights the 1win World Cup event, featuring a prize fund of $100,000.