TransUnion Report: 12% of Young UK Adults Face Betting Fraud Before 2026 World Cup

A May survey by credit reference firm TransUnion reveals that young adults in the United Kingdom are driving increased wagering activity ahead of the 2026 men’s World Cup. The research indicates that 12% of bettors aged 25 to 34 have encountered fraud through unlicensed platforms.

Demographic Trends and Wagering Amounts

The OnePoll survey, conducted between 11 and 14 May with 1,000 UK adults, shows that 43% of the 25 to 34 age group intend to place bets more frequently during the tournament. This figure declines to 4% among respondents aged 65 and older. The younger cohort also plans to wager larger amounts, with an average stake of £16.56 per bet compared to the overall average of £9.54.

London records the highest betting engagement, with 52% of local participants planning to wager on England matches. Additional London plans include 42% targeting other major fixtures and 29% focusing on outright tournament winners. Convenience ranks as the primary factor for operator selection, cited by 24% of young adults and 17% of all respondents.

Online betting follows at 16%, while 91% of digital wagerers prioritize a secure experience, with 95% of London users rating security as essential.

Fraud Prevention Recommendations

Chad Reimers, TransUnion international vice-president of fraud solution, notes that fraudsters target the heightened activity surrounding the tournament. He highlights a disconnect between brand recognition and verification of regulatory status. TransUnion recommends confirming Gambling Commission licensing, reviewing promotional offers, enabling two-factor authentication, and monitoring account statements. Suspected incidents should be reported to Action Fraud, with additional guidance available through GamCare and the National Gambling Helpline.