Uplatform presented its integrated B2B solutions at iGB L!VE 2026, held at ExCeL London. The provider utilized a retail-themed stand design to demonstrate its all-in-one platform capabilities to industry operators.
Exhibition Design and Engagement
The exhibition space at Stand R60 was designed as an immersive "iGaming Supermarket" to illustrate how operators can consolidate suppliers. The layout aimed to simplify the logistical process of managing multiple vendors. Attendees navigated the themed aisles to review product offerings and engage with on-site activities.
Interactive elements included a Wheel of Fortune, a daily Receipt Raffle offering a $1,000 prize, and a "Guess the Basket" challenge. Merchandise was presented with retail shrink-wrapping, and a cocktail bar served drinks with football-shaped straws available as souvenirs.
Platform Capabilities
Executive and sales teams conducted networking sessions in dedicated VIP zones. These meetings resulted in agreements for Turnkey and Sportsbook API integrations. The Turnkey Platform unifies sportsbook, casino content, payments, CRM, and back-office tools into a single infrastructure.
This setup supports faster market entry and localization for regional content and payment methods. Maria, Head of Marketing at Uplatform, stated that the visual metaphor was intended to demonstrate the company's all-in-one approach. She noted that the design helped visitors understand how the platform supports launch, scaling, and market competition.