Artyom Moskvin, COO of Endorphina, identified major entertainment platforms as primary competitors to the iGaming sector. The executive highlighted that consumer attention is shifting toward services like Netflix and TikTok.
Competition from Digital Giants
The industry has long treated entertainment and iGaming as interchangeable concepts. However, the current market landscape suggests a divergence in player behavior. Endorphina observes that established digital entertainment giants are now vying for the same user engagement previously dominated by gaming platforms.
According to Moskvin, companies such as Netflix, Instagram, and TikTok represent the most significant external threats. These platforms have successfully captured player interest, creating a competitive environment where iGaming providers must adapt to retain audience loyalty.
Previously, the sector operated under the assumption that gaming platforms existed in a distinct category. The current analysis indicates a need to re-evaluate market positioning against general social media and streaming services.